Case Debate Workshop
Session one: Rules and Procedures for Case Debate
IvyBiz Case Debate Rules and Procedures
* IvyBiz Case Debate Highlights
* Competition Structure & Timeline
* Debate Rules & Format
Session two: Case Role and Case Analysis
2.1 Intro – Business case debate as the latest evolution of case method delivering more engaged learning
* Continuation of case learning by immersing in real-world business cases
* Elevation of case competition to deliver even more engaging and interactive learning
2.2 Case Analysis – SWOT Analysis_part 1 (“Tesla Inc.”)
* Introducing the Strengths and Weaknesses components of SWOT Analysis
* Practicing Strengths and Weaknesses analysis in Tesla Inc. case
* The implied strengths and weaknesses of being the New Entrant in the 100-year auto industry
2.3 Case Analysis – SWOT Analysis_part 2 (“Tesla Inc.”)
* Introducing the Opportunities and Threats components of SWOT Analysis
* Practicing Opportunities and Threats analysis in Tesla Inc. case
* The implied Opportunities and Threats of the competitions’ EV strategies
2.4 Financial Analysis (“Tesla Inc.”)
* Introducing key terms of financial analysis
* Practicing financial analysis in Tesla Inc. case
* The implied financial differences between Tesla and its competitions
2.5 VRIO Analysis (“Tesla Inc.”)
* Introducing VRIO analysis
* Practicing VRIO analysis in Tesla Inc. case
* The long-term competitive advantages that may take the form of “problems” in the short run
2.6 Porter Five Forces (“Luckin Coffee”)
* Introducing Porter Five Forces framework
* Practicing two components of the 5 forces in Luckin Coffee case
* The implied white space left open in a highly concentrated market featuring strong industry rivalry and strong buyer power
2.7 Marketing 4Ps (“Luckin Coffee”)
* Introducing Marketing 4Ps framework
* Practicing Marketing 4Ps analysis in Luckin Coffee case
* The digital technology empowered marketing strategy helps a new player accelerate and overtake
2.8 PESTLE Analysis (“Luckin Coffee”)
* Introducing PESTLE framework
* Practicing the S and T components of PESTLE analysis in Luckin Coffee case
* Sociology – Emerging coffee market from the traditional tea culture
* Technology – enables the outreach to more customers at a much faster speed
2.9 Value Chain Analysis (“Luckin Coffee”)
* Introducing Value Chain analysis framework
* Practicing value chain analysis in Luckin Coffee case
* Implications of ubiquitous digital technology in managing the value chain
2.10 Ethics & Governance (“Luckin Coffee”)
* Introducing Governance, ethics, Fraud Triangle
* Practicing ethics in governance analysis in Luckin Coffee case
* Practice Fraud Triangle analysis in Luckin Coffee case
2.11 Understand Case Roles_Part 1
* Introducing Operations and Finance roles and perspectives
* Practicing Ops vs. Fin case roles analysis in Tesla Inc. case
* Collaboration
* Friction
* Introducing Information Systems and Human Resources roles and perspectives
* Practicing IS vs. HR case roles analysis in Luckin Coffee case
* Robust system depends on data integrity, which relies on management accountability and ethical business conduct
2.12 Understand the Case Roles_Part 2
Understanding the case roles
* Different roles’ contribution to the decision-making process
* How do you practice the debate skill sets.
* Assigning case roles and consistent arguments.
Session three: Debate skills for the case debate
3.1 Overview
Overview
3.2 Preliminary Round: argument construction
Argument Construction
3.3 Preliminary Round: Role Fulfillment
Role Fulfillment
3.4 Final Round: case debating
Case Debating
3.5 Final Round: challenge questions
Challenge Questions
3.6 Final Round: stylistic advice
Style